If you have run out of unique ideas for your blog, User Generated Content is the survival strategy for you. User Generated Content is an online content, submitted to a site by its member/ customer. This content can be in text, audio, videos or image format.
User generated content platform utilizes communities to provide maximum benefits to a site. It connects members and contributors in a way that both feel a sense of belonging to each others. Wikipedia and YouTube are fine examples of user-generated content. Tumblr and Pinterest also use such content to enrich their sites.
Benefits of User Generated Content
1. It enhances credibility and reputation of a brand.
2. Strengthens customer relations and encourage loyalty.
3. Increases sales and saves time & money.
4. Promotes Brand personalization & customer participation.
5. It improves the website traffic and ranking.
Examples of user-generated content
Limeroad – Limeroad, an online woman lifestyle brand is a 100% which uses a unique concept to engage its customers. The users can create fashion board to showcase different styles. In her interview to firstpost.com Suchi Mukharjee, the CEO of Limeroad told that “We have one million scrapbook looks every month from its users,” The Company has recently raised $45 million and gross merchandise value of the company has grown tremendously.
White Cup contest of Starbucks – Starbucks asked its customers to paint white cups of Starbucks and upload their photos to social media sites with #WhiteCupContest. The result of the contest was impressive, the brand got loads of wonderful images for Facebook, Instagram, and Pinterest pages and social media reach of the brand also increased.
Microsoft Mobile Resolution contest – People generally keep the resolution which they publically make. Inspired by this idea, Microsoft Mobile has started a user generated content campaign, in which people need to announce their resolution for 2015 on the website or Facebook page of the brand with #MakeItHappen. Microsoft selected one resolution every day from 1st of December to 31st December, 2014 and to help its customers in achieving those resolutions. The contest has resulted in good customer engagement.
User Generated Content Platform facilitates websites with a variety of tools and apps to help users upload any kind of content. Here are some of the best user-generated content platforms.
Agorapulse is good and user-friendly website with an extensive range of services.You get many interesting apps and Facebook Services in it. These apps are mobile optimized and you can also track the statistics.
SnapApp is an interactive content creation platform with excellent User Generated Content (UGC) options. It provides you the option to embed contests on your websites and Facebook pages and these contests are responsive on mobile and tablets as well.
Strutta.com offers robust services to handle large contests and it is easy to use. It also gives you the option to view insights and statics. You can run various contests and sweepstakes across all social media sites.
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