With the growing technology advancements and variations in the techniques of marketing, digital marketing has emerged quite successful. Ecommerce and retail are up for dramatic industry shift, especially, in context of digital marketing strategies. Consumers & buyers are perpetually seeking more value and the marketing industry is just about coping up. Here are five digital trends for retail which will help then serve their consumer better.
1. Focusing on micro moments
Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. (source:google). Nowadays, an average person spends approximately 3-4 hours on their mobile phones. The moment they check phones to gain knowledge, navigate themselves, check for the best offers or browse through social media, retail marketers have an opportunity to marketing their brand. The key to own these micro moments is to identify what the consumer is looking for in those moments.
2. Brands know where you live.
Thanks to Uber and Deliveroo, we are used to giving out our locations on a frequent basis. Along with using heuristic solutions to know what we browse, brands will be able to track down our home address and the ultra target marketing will be directed straight to our mobile phones. For instance, if you’ve missed buying the shirt you loved due to your low budget or other distractions, no need to worry as the BLE (bluetooth low energy) technology knows exactly how much time you spent contemplating it. Which means that in turn you’ll receive a luring offer or a reminder of the purchase long after you’ve left the shop.
3. Personalized platform
In the emerging market, buyers prefer a personalized shopping platform and personalization plays a big role in shortening the decision making of buyers. Many brands do this with email marketing and re-marketing. Use of this will improve and continue to increase. For retail, this means, on site personalization. This could be personal shopping guide, an online personal stylist and so on. This strategy will effectively engage the buyers thus resulting in greater impact of the brand.
4. Mobile for advertising
Mobile marketing is current & growing trend due to the increased usage of wireless technology and mobile phones. It is predicted the usage of mobile advertising shall continue to grow over the years. In-app advertising is the new trend, direct conversations between brand and consumers will become the norm. Not only will it benefit the retailer but also the consumer to great levels.
5. Digital assistants
The digital assistant as the name suggest shall assist our shopping activity and aim to shorten our decision mainly for shopping . Like Siri, these assistants could have many advanced features including but not limited to filtering out wrong sizes and other unwanted things and making the shopping experience convenient.
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