How to build an Email Database

There are various methods to promote your business online but none is as reliable and cost effective as email marketing. Email is the cheapest medium of communication and entire world comes in its ranges. With the use of email software and databases one can easily target a segment of people.

How to build an Email Database
Today almost everyone has an email id even people who don’t use social networking sites use email; such is the power and reach of email. One can ignore social media messages, RSS feeds but he cannot overlook mails. So it is very important to build an email database.
You can purchase it instead of building but it is not recommended because people subscribed to what they are interested in. A purchased email database contains emails of those people who never opted to receive your emails so they may put your emails in spam or unsubscribe. Purchased email database has high bounce, spam and unsubscription rate which will eventually damage reputation of your company.
So building email list is the only way, it is effort taking, time consuming still it worth all the pains.
Simple ways to build Email Database
Make the subscription process easy – Keep the subscription form at a place where visitors can easily locate it. Subscription process should be easy and simple; nobody likes to fill up a lengthy form so ask for minimum required information. Request an email address first rest of the information can be obtained later, don’t solicit sensitive information, it will create doubt in visitor’s mind. Readers should also be made aware about the benefits of subscription.
Create quality email content – After acquiring email address of a visitor, next step is to engage and retain him. We get lots of emails every day and have no time for spam and unnecessary mails. So it is imperative to create quality and useful content to retain subscribers.
Offer an incentive – Provide some free stuff on subscription. Free word itself is very attractive and you can easily drive traffic to your website or make people subscribe to your email list by offering free and useful things. It can be an e-book, discount or coupon depending on the nature of the business.
Organize online/offline events – You can collect a long list of email addresses by hosting an event requiring people to register with their email ids. In this way you not only promote your business but also build a lasting relationship with your customers by helping them.
Security & Privacy – Many people fear that their email address would be sold or made public; you need to clearly state your privacy policy that you do not sell or disclose customer’s email id. Here you have to take people in confidence which is very important in any business.
Use Contact us & Feedback form – There is contact us tab in almost every website, but feedback form is available mostly to existing customers only. By using both forms you establish communication with a prospect which can be turn in to a customer in future.

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