How to monetize your Content through Advertising

Every Website owner works hard to create and maintain his site. He puts content, does SEO & promotion, spends money on ads to get good ranking, traffic and engagement. It’s same like planting a tree and giving it water and fertilizer till it become huge and bear fruit. Once a website has grown and started getting traffic, you can earn money from it.

Content Marketing

Advertising – Advertising is one of the best methods of monetizing your blog or website. You can easily earn money by putting ads on your site; however you need to make sure that you have good traffic on your website and ads are relevant to the content of the website. There are various kinds of advertising structures and programs, choose what is best fit for your website and content.

Pay Per Click (PPC) – As the name suggests, you get paid, every time a visitor click on the ads placed on your website. You can sign up with PPC advertisers for this and they will give you codes to place in the HTML coding of your site. These contextual ads come in various forms like, text, image or both.

You can use them in different sizes and formats such as banner, slider, shadow box, pop-under, Skyscrapers, leader board, rectangles, etc. Google Adsense is the most popular program; however they are many others such as Bidvertiser, Chitika, Clicksor etc.

Cost Per Mile (CPM) –Visitor may click or they may not click on the ads of your website. Ads Paying criteria is different in this model, instead of pay per click you get paid for every thousands impressions. Top CPM advertisers are Tribal Fusion, Casale Media, Burst Media, Technorati Media, etc.

Text Advertising – You can place text ads in the body of your article on some keywords. You can also link your text to a product or a site. You need to sign up first with the advertiser and then you can show ads on the text of your blog/website. Infolinks, Viglink, Vibrant and Built in text are to name a few.

Advertisements not only fetch you some money, it also gives your audience information and choices. For example if you place e- commerce company ad widget, your audiences will get to know about latest offers and discounts. It would let them visit your site frequently resulting in better traffic and engagement.

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