Mobile- A Real Strength of Digital Advertisers

Mobile Marketing today is where Internet advertising was in 1996—it’s about to take off. There are more mobile phones in use worldwide than televisions and computers put together. These stats show the exponential growth of mobile technology and thereby increasing the power of its advertising reach. Mobile is undoubtedly a new platform for advertising and engaging customers, as one can reach customers more conveniently and at all times. Even Facebook reports that Mobile Ad Revenue now accounts for 78 percent of Facebook’s advertising revenue and 74 percent of total revenue. Gartner reported that mobile advertising is forecasted to grow to more than $20 billion worldwide by 2016.

Mobile Marketing

This, hopefully, gives Advertisers enough reason to pay attention to mobile. Advertisers can also hire mobile / digital marketing agencies to design campaigns and make their mobile marketing a big success. Following are some of the key benefits of mobile marketing:

  1. Primary source of Media consumption:

    The mobile phone is used from when a consumer gets up in the morning and is often the last thing consumer interacts with at night. Mobile ads have round-the-clock reach to consumers which increases the potential of brand visibility.

  2. Cost-effective medium:

    Marketers will agree that Mobile ads cost significantly less than other advertising platforms, be it offline or online. And yes, smart marketers take advantage of the fact that Google’s mobile ads are cheaper than their desktop ads. This apparently helps in increasing brand awareness and drives more conversions among their mobile audience.

  3. Use of Rich-Media:

    Click-through Rates for mobile ads have seen a remarkable rise which is almost 27% for tablets and 26% for smartphones. Inventions like Snap Banners by People Magazine, Responsive Ads, and Native Ads using rich-media are the cause of recently stated increased click-through rates.

  4. Mobile apps-

    a Skyrocket for many Brands: Brands are paying more attention towards app giving rise to more visitors. Users spend significantly more time on apps be it gaming app, news app, entertainment app and many more. This is pushing brands for larger in-app budgets in near future as in-app ads have catalysed mobile web.

  5. Video ads-

    A next hot-bed for mobile engagement: Interactive Advertising Bureau survey says that 36% of their respondents watch videos that are longer than five minutes. Moreover, viewers in China love to watch movies and TV episodes on smartphones only. Advertisers play a strong role in this growth. Video formats proved to be the most effective in engaging users and delivering brand stories.

Mobile is not the future, it is the now. It is the place to meet your consumers & customers in the environment of their choice, not where it’s convenient for the brands. Online marketing agencies with established skills in strategy, execution and analytics are the most equipped to design and make your mobile marketing campaigns a success.

Got any stories, case studies and trends for mobile advertising? Tell us in comments or share on our Facebook page.

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