Trends in digital marketing are ever-changing. However, here are some of the trends that will rule 2017.
1. Videos as a medium for ROI
2016 was the year of videos and this trend is going to continue in 2017 as well. Not only is it an engaging medium, but also leads to better return on investment. A recent study shows that about 85% of digital markets have seen positive return on investment by using the videos medium. Hence, it is time to keep on using it till saturation comes in or a new trend surpasses it.
2. Video as the only medium being thoroughly consumed
Not only do videos mean better return on investment, but it also ensures that the audience is engaged for a longer period of time – hence becoming the most consumed medium on the internet as per HubSpot. In order of preference – videos are followed by SM posts, news articles and research based articles.
3. Making Content Management efficient
Content management has been taking the weight on its shoulder for a long time to ensure that it stays relevant. However, the time has come when accept the issues it has and take charge of the situation. The medium is still relevant across various industries – but digital marketers need to ensure their content process becomes efficient and drives engagement.
4. Who is creating more content – Inbound Marketers
Content can become boring, but can never go out of fashion – hence, whether no matter how many pieces of content is created – 1 or several it is important that marketers continue to do so in 2017 and till the methodology becomes redundant.
5. Social Media Is going nowhere
As a marketer, while all of us have made the efforts of trying something other than social media to distribute content; the truth is clear social media is ‘the’ most important medium to reach out to the target audience. Map the audience well and it is a win-win situation.
6. Content still ensures demand
From the outside it might appear that content is dying a slow death; however, the truth is that content is alive and kicking it – whether in the form of blogs, online newsletters etc. content is still a valuable medium for marketers. This holds true for B2B and B2C companies alike.
7. SEO has been forgotten
SEO is not passe and that is important to note. What is essential is that best SEO practices are adhered to, ensuring content is best utilized and campaigns function.
8. Give content access to POCs
Sales personnel are always the first and last point of contact to close any sale. However, they are mostly the ones who never get any access to the content published in the digital world. Give them access to the world of digital content and marketers will see the difference in sales volume in no matter of time.
9. Personalize Content wherever required
Marketers need to understand that B2B and B2C clients are different. B2B digital sales volume come from the website directly hence ensuring that unique content is embedded on the website to engage with the buyers is imperative. Means could be anything – method needs to be personalized.
10. Invest in Talent – especially for Content
Content is nowhere close to being dead. More and more companies across the globe are hiring content marketers to ensure the relevance of their product/ service is depicted in the right manner. Hence, investing in the right talent for content will only ensure that things move in the right direction.
Most of the trends listed here are already known to all, however implementing them on a daily basis is the key to success.