Notable Digital Marketing Stats of the Week

The latest Digital Marketing Stats include the digital transformation of many brands and call-to-action strategies that worked pretty well. Let’s have a look at the top 10 notable digital marketing stats of the week :

Pokemon Go surpasses Candy Crush with highest number of US daily users

With approximately 21m daily active users of PokemonGo, the game overtakes Candy Crush, crowning itself with the biggest mobile game in the US. However, that’s not the end, BoomApp revealed that over 3% of UK Android users had already downloaded the game much ahead of its release date.

With such addiction to the mobile game, one can expect different stats next week.

Pokemon Go surpasses Candy Crush with highest number of US daily users

Amazon receives 81.6m visitors on Amazon Prime Day

Amazon’s Prime Day (celebration of the 20th birthday) was a huge success for the retailer in terms of traffic. Even though it lacks the appropriate algorithms and has been on the downfall of 6% in mobile and desktop visits, the Prime Day made crowd of 81.6m visitors. According to a research, Amazon Prime Day has been one the most successful online event in the history.

Amazon Prime Day


APAC overtakes US as worlds biggest digital ad market

According to latest Strategy Analytics forecast cited by Mediatel, the Asia-Pacific (APAC) is ready to overtake the World’s biggest digital advertising market. Its spend is forecasted to rise by 18.2% this year, reaching $59.7 billion. With high potential to grow APAC represents the global markets including China, India, Japan, Indonesia and South Korea.

APAC overtakes US as world’s biggest digital ad market

UK population saving 51.4m hours per month thanks to disruptive apps

The time saving apps and online tools are on an average saving 2.2 hours per month for a person. The UK population is now saving 51.4m hours per month thanks to such digital marketing transformation. The disruptive apps align the advantage of time saving and hence, grabbing the unique consumer loyalty.

Consumer goods firms unprepared for new data regulation

In a report by Capgemini Consulting’s Digital Transformation Institute, Customer’s goods organizations are taking risk with customer’s data security and privacy. According to the report, half of the companies don’t have appropriate policies regarding customer’s data security and privacy offering exposing themselves to risky penalty which could amount to $151 billion.

One in four name Amazon as their favorite brand

In spite of physical shopping experience being still preferred by most of the people, Amazon ranked favorite among one of four in the 1000 consumers survey held by DMA. The survey found out customer loyalty with the brand and for online shopping experience out of 20, 3 were in list, namely, Amazon, EBay and ASOS.

 Live TV viewing drops 6% in two years

The Ofcom’s Annual Research Report put forth the reality of fewer younger people now prefer watching on demand online services platforms like Netflix. The research came up with declining result of Live TV watching from 69% to 63% in past two years. The overall 6% drop in live TV viewing time among young adults shows the more declining future rates of Live TV.

Live TV viewing drops 6% in two years

 YouTube pays $2bn to content owners

The Google owned YouTube stacks the 98% of copyright management through content ID, with resulting significant revenue for the right holders. Youtube pays approx..$2 Billion per annum for content ID claims. These claims are disputed less than 1% of the time and result in 50% revenue to the music industry by YouTube.

Apple overtaken by local brands in China

Chinese local brands like Huawei, Vivo, Oppo and Xiaomi dropped down the popularity of iPhone in the China. It cuts down from being the top most smartphone to now ranking fifth in Chinese market, although it remains the biggest non-Chinese brand. The market share price of Apple has seen a downfall of 10.8% while Huawei, a local brand got their market share rise to 17% completely overtaking Apple smartphone.


World-renowned Companies that got kick start from Garages

“Rome was not built in one day” is absolutely a true saying for these companies that at one point in time started in a garage. Whether you are an entrepreneur or a believer to be the one, then these stories of some multi-billion companies will be an inspiration. These businesses that had a humble beginning and turned into mega companies proven that “Only great minds can afford a simple style”.

Know who are they actually and from where they got a Kick?

  1. Amazon:

Jeff Bezos started an online bookstore at the age of 30 in 1994 with a name “”. This bookstore started from a garage in Bellevue, Washington. The business is now generating over $61 Billion revenue.


Kick Start of Amazon:  

It was spring of 1994, when the use of web was growing with a fast pace. This made Jeff Bezos, founder of Amazon, think of the types of products that make sense of selling on internet. After accumulating 20 products, Jeff got a kick with Books to be the best product that he could probably sell through web because of its high universal demand and low price.

Address: 10704 NE 28th, Bellevue, Washington

  1. Disney:

The two Disney brothers started with their first animated series “ALICE COMEDIES” in 1923. “The First Disney Studio” got its start from their uncle’s house in the one-car garage outback.


Kick Start of Disney:

When Walt first arrived California in the summers of 1923, he designed a sketch of girl cartoon character called “Alice’s Wonderland” and distributed its film series. The remarkable success of Alice Comedies has given him reason to show his magic to all-cartoon series which is proved by the fame they have at present times.

Address: 4651 Kingswell Ave, Los Angeles, California

  1. Google:

The most commonly used search engine, Google, is the result of efforts by two Stanford University’s graduates, Larry Page and Sergey Brin. They worked for their project day and night in their friend’s, Susan Wojcicki, garage in September 1998.


Kick Start of Google:

 Larry and Sergey who were pursuing their Ph.D. at Stanford started a project “BackRub” which aims at learning how web pages are linked together. They wanted to make it easy for people by giving pages a rank which will come up as per relevancy to the search queries. They tried to sell their idea to many big companies like and many other but the offer was turned down. This gave both Larry and Sergey an encouragement to start Google that was originally called Googol which means a number followed by hundred zeros.

Address: 232 Santa Margarita Ave, Menlo Park, California

The truth about these todays’ multi-billion dollar companies reflects a clear pattern that where you start from is not important; it’s all about where you reach ultimately.