We generally are always kicked up about the branded clothes, those well known dry cleaners, or large food chains running all over the world and what not? We often hold the idea that they have something for us that shall change the way we are looked at or received. Purchasing Branded Product gives us the sense of satisfaction, of buying something more valuable, owning something more than just stuff, owning a piece of the “BRAND”. These brands have a way of making you feel good, like you matter, as if you are their valued customer and somewhere in between, you believe that they care about you.
Here is a unique method that has been devised for you to analyze as to how you can build something more than a company; something that gives your company a quality factor and makes it easier for you to relate to the consumer. You can term it as five senses method where you can answer the questions for yourself.
1. Your ears!
Does your website or store play some kind of weird music and can it be a kind to turn-off people? Who are your key customers and what kind of music should you play in order to attract them? And yeah, until and unless you are in the business of pet grooming, television sales, daycare or such , the sound of kids, dogs, shouting, etc. shouldn’t be heard. You have got to make the customer feel welcome, wanted, cared and bring about the notion that you are focused on him/her.
2. Your eyes!
Your website, restaurant, showroom, etc. should have the outlook to attract the customers. The template shouldn’t be from some historic past, until and unless it is as per a theme. Follow the color on your walls or websites, as per the country you are in and the kind of people you are trying to attract. Your place shouldn’t be dark, unless it is a pub or a bar designed for a specific category of people.
3. The tastebuds!
If you are in the business of restaurants or any kind of food chains, the food should appeal to the taste buds of your customers. But, if your business is slightly different than that, you should keep the furniture, décor & ambience in top shape. Keeping employees cheerful and in good shape also adds to the feeling of “good taste”. You don’t want to be the one owning a company where nothing or very little matches the name of business or the industry benchmarks.
4. The smell!
As it is said the sense of smell is said to be most primal and memorable, and that’s why we can always associate the smell of clothes, books, shoes and so many other things. It is important that the customers doesn’t smell anything unpleasant.It has been some time that online businesses have been trying to get the smell signal to the users.
5. The Touch and Feel!
The place/site should always look uncramped , comforting, inviting and pleasant. If a customer visits your showroom/site, navigation should be easy and get the customer to the desired spot conveniently. Internet follows a maximum ‘3 clicks’ protocol , i.e. all key products & information shall be available in ‘3 clicks’. The goal is not just to bring the customer once, but bring a smile on their faces so that they come again. It is the experience of buying that is equally important to the products.