Best ways of Brand Building

Brand Building is a process of creating faith of people in your brand by promoting its values such as quality, reliability and customer service. The promotion is done through various online & offline methods, such as ads on TV, Radio, Newspapers, Social Media Campaigns, Search engine marketing, and many more. Your brand is what people think and say about it. It may be positive or negative depending on quality of your product and services.

BrandBuilding

Apart from providing quality product and excellent customer service, you need to take some extra measures to remain ahead of competition. People often talk about Brand Building but they don’t know how to do it. In Today’s highly competitive world, where every company is doing marketing & promotion, it is difficult to create unique identity.Digital Marketing Agencies can help you a lot as they have expertise in this field. You can yourself try below given tips to gain some advantage.

The first step of the Brand Building ‘Customer Awareness’ can be easily achieved through promotion; People get the information that there is a company who deals in xyz products or services. But they will hesitate to trust you as you are new and have no awareness in the market. Promotion is a promise and promise raises expectation of customers. Therefore promises should be kept in every situation for good market reputation. For example if you are an antivirus brand and your product ad promises to eliminate virus from a PC then it should do so in reality.

Humanize your Brand – Man is a social creature and he is made of emotions, faith, beliefs, etc. If you can create a human persona and emotional bond with your customers, they will remain loyal with you and expand your customer base with word of mouth publicity. So your efforts should be on building long lasting relationship with customer rather than short term benefits. There are several ways to humanize a brand, you can replace interactive voice response (IVR) with a customer service representative, Engage with people on social media and make an emotional relationship.

Increase the visibility of your brand – Brand building is an ongoing process so you have to increase and maintain the visibility of your brand both online and offline. Social media marketing, SEO and email marketing are great ways to increase reach and visibility of your brand. Organizing and participating in to social events, making partnerships and providing services to big brands boost the reputation of your company.

Integrate you brand with a social cause – It has been seen that brands who support a social cause get overwhelming emotional response from people. They get permanent place in the heart and mind of people. Businesses can donate a portion of their profit to a nonprofit organization working for social welfare. As per a research 88% of people prefer to buy a product with social benefits and 84% of people do word of mouth publicity for these products.

To summarize brand is not just a logo, tag line or mission statement of a company, it is build by customers. So Always listen and respond to the people.  If you keep your customer satisfied, numbers will automatically increase

How to Get Influencer Work for Your Business

Word of Mouth publicity, peer recommendations and customer reviews influence a person’s purchasing decision greatly. As per McKinsey Study word of mouth generates twice sales than paid advertisement and customers acquired though this process has 37% higher retention rate.

Influencer Marketing

Rather than targeting the entire customer base some marketers focus on key individuals also called influencers for the marketing and promotion of their product and services. These individuals are experts in their fields and have good reputation among masses. This kind of marketing is called as ‘Influencer marketing’.

 Influencers can help you reaching to large target market and increasing your sales. BuzzSumo discovered in its study that a piece of content shared by influencers leads to 31.8% more social share on average. Influencers are more reliable and result oriented than other promotional activities.

Influencer marketing involves discovering and categorizing influencers as per their importance, it develops with interaction and engagement and the end goal is to make them a loyal advocate of the brand.

How to identify Influencer- One can identify influencer through social media tools, by industry specific keywords and through market research. They have some common traits as recognized by Keller & Berry.

1) They are activist and have huge social connections

2) They are appreciated and trusted by others

3) They are entertainer and educator

It is very important to have a significant influencer who you can relate to your brand for example if your company is a fashion brand, you may need a young

How to get influencer work for you

Build Relationship – The first step is to connect with influencers and show interest in their activities by liking and sharing their content. Once you have developed good understanding you can ask them to help you.

 Create Quality Content – Influencers are often in search of engaging content to share it within their social circle. You can help them and yourself by supply quality and relevant content.

Start partnerships – A joint venture is a good idea, it will increase the involvement and make the influencer more accountable. You can start with small things such as co – authored posts and infographics.

Set mutual beneficial goals – If you want to have good lasting relationship with your influencers offer some incentive for their efforts. It will not only inspire them and they will become your loyal fans. Common goals are often self motivating factors which pave the path of success and satisfaction.

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