Brand Building is a process of creating faith of people in your brand by promoting its values such as quality, reliability and customer service. The promotion is done through various online & offline methods, such as ads on TV, Radio, Newspapers, Social Media Campaigns, Search engine marketing, and many more. Your brand is what people think and say about it. It may be positive or negative depending on quality of your product and services.
Apart from providing quality product and excellent customer service, you need to take some extra measures to remain ahead of competition. People often talk about Brand Building but they don’t know how to do it. In Today’s highly competitive world, where every company is doing marketing & promotion, it is difficult to create unique identity.Digital Marketing Agencies can help you a lot as they have expertise in this field. You can yourself try below given tips to gain some advantage.
The first step of the Brand Building ‘Customer Awareness’ can be easily achieved through promotion; People get the information that there is a company who deals in xyz products or services. But they will hesitate to trust you as you are new and have no awareness in the market. Promotion is a promise and promise raises expectation of customers. Therefore promises should be kept in every situation for good market reputation. For example if you are an antivirus brand and your product ad promises to eliminate virus from a PC then it should do so in reality.
Humanize your Brand – Man is a social creature and he is made of emotions, faith, beliefs, etc. If you can create a human persona and emotional bond with your customers, they will remain loyal with you and expand your customer base with word of mouth publicity. So your efforts should be on building long lasting relationship with customer rather than short term benefits. There are several ways to humanize a brand, you can replace interactive voice response (IVR) with a customer service representative, Engage with people on social media and make an emotional relationship.
Increase the visibility of your brand – Brand building is an ongoing process so you have to increase and maintain the visibility of your brand both online and offline. Social media marketing, SEO and email marketing are great ways to increase reach and visibility of your brand. Organizing and participating in to social events, making partnerships and providing services to big brands boost the reputation of your company.
Integrate you brand with a social cause – It has been seen that brands who support a social cause get overwhelming emotional response from people. They get permanent place in the heart and mind of people. Businesses can donate a portion of their profit to a nonprofit organization working for social welfare. As per a research 88% of people prefer to buy a product with social benefits and 84% of people do word of mouth publicity for these products.
To summarize brand is not just a logo, tag line or mission statement of a company, it is build by customers. So Always listen and respond to the people. If you keep your customer satisfied, numbers will automatically increase