The prime objective of digital marketing is to promote a brand using various digital technologies thereby building a brand preference and engaging with customers so as to retain them and increase the sales.
It could be through video marketing like traditional TV or online video marketing, mobile (SMS, MMS) or on social media and like. Though you may already be using some of them but may still have doubts whether you are doing it right. Consider the following points and if you can relate to a few of them then you are definitely better at it than you consider yourself to be.
You know about YouTube marketing, viral video marketing and basically understand everything related to marketing your online video content. You do know the acronyms like SEO (Search Engine Optimization)-which was there since the beginning of internet search and SEM- Search Engine Marketing.
You write about something and that’s published online? Well this doesn’t include your personal tweets or Facebook posts but does cover someone or you yourself promoting links to your article on your blog (of few hundred words) to the relevant audience. This is called Content Marketing and the skills that help publishing that article are the ones involved in the success of digital brands.
Among all the search engines, Google remains to be the forefront runner and if you are a thorough user of Google you are too good at digital marketing.
You have listed your business on Google My Business, have created and regularly posting on your Google+ Page, using Google webmaster tools, Google AdWords, keeping a watch on Google Trends and using Google Analytics to analyze your performance. But then again, if you use Bing for all of them, you are still good at digital marketing.
No doubt you’re a Facebook user and you do a lot on it like posting status, pictures, but this is just not enough. If you are using Facebook for promoting your business, using tools to reach more audience, posting ads on Facebook to reach your relevant audience, have joined groups and are actively participating in them, then you are using the most of it for business gains.
Earlier businesses used to stuff keywords on their websites to promote and build preferences to their products. But with time, all this has changed. Search Engines consider too much keyword stuffing as spam and this can affect your website ranking as also your keywords appearance in searches. Put more relevant content where keywords have been used as per the guidelines of search engines.
A very important factor contributing to achieving your online marketing goals is Website / blog Conversion. This does not necessarily means that every visitor coming on your website should buy something or subscribe, but there are various other activities that you can involve them with, like signing up of your newsletter, commenting on your blogs, fill out a contact form, download any relevant document from your website, visiting and following you on social media etc.
Bill gates published- “content is king” way back in 1996. You realize that content is, truly, king and are working in the right direction by posting relevant content at social media, blogs, articles, website, then you are heading in the right direction.
‘Blog’ only showed up in the dictionary in 1999. If you can explain what it means to your grandmother then you definitely have loads of potential to be a great digital marketer. You understand the difference between a blog and an article and your blogs can bind the reader to read till the end, then you are good at it.
Snapchat has been a fast growing social network and you were so curious that you have it installed on your device even though you don’t use it. This says that you are eager to know digital marketing and an early adopter. Start using Snapchat as pictures are a great medium to connect with people.
Thus, if you can relate to the points mentioned above and are already using all/most/some of them, then you are on the right track. Keep working towards your goal and you will certainly achieve it in due course. Do keep yourself updated with latest trends in Digital Marketing. This Blog is certainly one of the best in the market for that purpose.