Content curation is an art of collecting, analyzing, organizing, and displaying relevant information in a customized and striking mode. A content curator chooses high quality content on a specific theme from various sources on the internet, polishes it and after adding his own views shares it with his audiences. We often share informative links within our friend circle with our comments through social media sites, retweeting on Twitter or re blogging on WordPress and blogs, all these activities come under Content Curation. Museums and galleries have been using this concept from a long time to showcase best quality content to visitors. Businesses are applying content curation for marketing and promotion.
Why Content Curation is Important
Information is growing at a very rapid pace in digital world but not all the information is usable. People search lucid, succinct and relevant information but it is very time consuming and effort taking because internet is over flowing with information. So people use content curation software, website, etc.
Curata has done a survey in 2012 on content curation use on 400+ marketers and found that 95% of marketers are using content curation and 56% of them accept that finding a high quality and relevant content on internet is their biggest marketing challenge.
Last year (2013) marketingprofs.com conducted a survey on 131 US marketers which again established the importance of Content Curation. Result of the survey is given below.
74% of Marketers admit that they use Content Curation in their content strategy
54% says that automation is important for effective Content Curation
73% of marketers have included Content Curation in their marketing mix strategy
Curator studies available information on a theme on internet then selects best of it, organizes it and presents it in an easy to understand manner, he becomes an authority on those subjects people look at him for advice, clarification, etc.
Content Curation tools
There are various tools available in the markets, given below are some of the top content curation tools:
It is a simple and fast tool which has been recently introduced in the market. It is basically built for WordPress. It is a great tool to find quality content by using inbuilt shortcuts, you can save your valuable time. You can cite content, everything is visual, and it lets you build single source curation or multi source curation.
You can curate everything ranging from text to images videos and even social updates. Curation Suite lets you edit visual with efficient inbuilt editor. Price of Curation Suite is $147, it is one-time payment. It also gives 30 days money back guarantee.
Listly is a perfect tool for promotion of your business. Simplicity is the chief asset of Listly. It permits you to create lists where you and other people can add their favorite content around the globe. Listly charges $9.99/month for its services which gives you Advance Moderation, premium layouts and draft mode for your list.
Storify is a bit more professional and well integrated with social media sites. It gives vast search experience. Its editor is efficient and simplified with drag and drop facility you can create media rich content without any knowledge of coding. It premium version provides real time updates, Google Analytics, SEO compatibility, etc. To know the pricing of premium services you have to you need to contact them directly.
This is a company is being managed by some big names who have previously worked with Microsoft and Google. You can discover fresh and quality content using Curata. Resource section, webmaster and marketers are added in the tool for the benefit of customers without any charge. You can watch live demo too. With Curata you can easily annotate, organize and share content.
It is a leading brand in cloud based video curation. With Magnify you can curate, upload and aggregate content. It collects data from all sources around the world. It works with some big names like TechCrunch, Mashable and wired to provide quality service to its customers.