Whether you have a well establish business or a new venture, your content marketing strategies need to be improved continuously for better results. As with passing time you will have more competitors in the market and what has worked well in the past may not work effectively. In a survey conducted by Content Marketing Institute, 70% marketers said that they are creating more content than last year. It’s really very stiff competition.
No matter what kind of strategy you adopt, it will contain four steps. You need to do well in all the stages. The Four steps of Content Marketing Strategy are:
Creating an excellent content marketing plan is mandatory to beat the competition. Planning is the initial stage of success. Innovative ideas and different concepts make a company attract customers and boost revenue. If you don’t have any new ideas, keep on reading the blog. After completion, you will find many of your questions answered.
Content Marketers should never divert from basics, they are essentials. With a weak foundation a building cannot stand tall for long. To make sure that you know your basics, ask yourself following questions.
=> What I want to achieve with content marketing? You should exactly know your goals
=> Who are my target audiences? Plan should be customized for your audience
=> What types of contents are best fit for my audiences? It is a matter of research.
=> What content management system (CMS) will fulfill all my business needs? Once again it’s a matter of research and testing.
I am sure above four questions will help you in understand the basics of your business and come up with a plan. If you don’t have large audience on your website, there may be two reasons, either visibility of your website is low or content is not useful and irrelevant. In both the cases you need to proactively approach target customers. There are hundreds of ways to reach your customer through content. Some of them are listed below.
1) Case Studies
4) Apps & online games
6) White Papers
8) Press Releases
You can also use mind mapping and brainstorming methods to generate new ideas. Once you are all set with plan and content, it’s time to make a make a content marketing calendar. Make sure your calendar is made keeping in mind important dates and festivals & holidays which cast huge impact on the sales figure.