Digital Marketing has become an obligation for companies in the modern digital world. Today there is hardly any successful company without a website and social media accounts. And this phenomenon has intensified the market competition. Customer is the main center of the competition and the company which engages and satisfies the needs its customer gains maximum benefits. But the main question is how to do it? Broadcasting your advertising messages to the public has become ineffective. Here are top four Digital Marketing Strategy tips that will help you in achieving your goals.
Mobile First – From computers and laptops people have gone to smartphones, they use social media, check emails, pay bill, book tickets and do many other things on their phones. So marketers should give priority to mobile marketing and make mobile optimized responsive sites. Google gives high ranking to mobile friendly websites; therefore you have every reason to optimize your site for mobile audiences.
Use Pull not push– Don’t run after customers but attract them. Mark your presence on social media, forums, groups and all the places, where your customers are. Customer engagement and monitoring their interests and view about your brand is important. Don’t annoy your customers with junk emails, messages, and irritating advertisements.
Don’t tell, but show– Now days every company is boasting about their products/services. But in reality many of them don’t match up customer’s expectations, so customers have become skeptical. In such situation, just verbal commitments and promises don’t work. Market the quality of your products and services on social media and online forum. Give customer proper information and guidance and your conversion rate will increase.
Make things simple – whatever your business goal is it should be clear and easy to understand. Any call to action such as signing up or purchasing a product should be easy to complete without filling up lengthy forms. Social media Plugins that permits users to login via their Facebook, Twitter or Google accounts are very convenient to customers.
Customer oriented marketing increases your business and gives you a good reputation in the market. Rather than screaming your marketing script everywhere, focus on customers’ needs and their expectations. Customer engagement is more beneficial for you than any other advertisement.
One must know thing in a business is how to measure the results of an investment? It is often done by comparing investment and gain. Profitability is of one of the major goals of every business activity and it is measured through Return on Investment (ROI). Best thing about Digital Marketing is that its result is measureable through various analytic tools. A Good ROI is the main expectation of a company when it opts for Digital Marketing Services.
ROI is a widely used profitability ratio, a high ROI means increased profit and business. It is important factor while preparing Digital Marketing Strategy and allocating budget on different activities such as advertising, Email Marketing, SEO, Social Media, etc. There is always a question which Digital media channel provides best ROI? Here are some of the tips to help you find the answer.
Email Marketing – Email Marketing takes less effort and provides better results. If you have an established business/website you may have an email data of your customers/visitors. By using that data you can boost sales of your products and services. It you don’t have email database; it will take time to build one still the result is worth efforts.
PPC Advertising – PPCis all about data so you can measure everything including ROI. You need to make a dedicated landing page for your ads and analyze the traffic of your website. Cost of acquiring a lead/sale can be easily tracked in this method.
Search Engine Optimization (SEO) – Most of the websites use analytical tools like Google Analytics to study the data of their website. It gives in dept details about traffic sources, demographics of audience, etc. Search engine visibility on relevant keywords and website ranking are performance measures in SEO.
Social Media Marketing – Tracking ROI in social media marketing can be challenging as its result is often intangible such as engagement, reach, awareness, etc. It is also measured with number of page likes, fan & followers, retweets, repins, etc. With the help of some tools such as Google Analytics, Bitly, Google Link Shortner, Twitter Analytics and Facebook Insight, you can track your social media ROI. There are many third party tools such as Hootsuite, Socialmention, Klout, Buffer and Keyhole to determine your social media ROI.
Tracking ROI in Digital Marketing is not a difficult task depending on the measurements. Roughly performance parameters can be divided in to two categories, quantitative and qualitative. First can be easily measured and calculated but the second one needs deep analysis as it is intangible.
At the end of the month/quarter, when it comes to measuring the performance, marketers become indecisive on what Digital Marketing Metrics should be given the preference. There are vast numbers of reports, stats, parameters but what metrics matters to you and where should you start is the main question.
Here are top ten Digital Marketing Metrics which expert use to measure the performance of a campaign/website.
Bounce Rate– Bounce rate is an efficient way to measure the effectiveness of your website and its content. It tells you how many people visit your site and leave instantly. A low bounce rate is good as it means relevant traffic, high average time and good conversion rate.
Return visitors Rate – This metrics gives you the insight into your loyal customers. They are either your customers or you can easily convert them. A high Return visitor’s rate indicates that you have good engagement with audiences and they like your website.
Average Time– it gives a clue of what kind of content customer likes. As per the experts, the more a visitor spends time on your website, the more he is likely to become your customer. So the longer is the better.
Average Page Views per visit– This metric shows how many pages of your website visitors go on average. It also indicates high-quality relevant traffic and popularity of your website.
Cost per Lead– Success of a digital marketing campaign is measured by conversion of web traffic and the cost it has occurred in the process. The main goal of the marketers is to get maximum leads/conversions in minimum cost.
Click Through Rate– It is the number of clicks on an advertisement divided by total impressions. CTR is measured in PPC ads and email marketing campaigns. Higher CTR leads to better quality score and low cost in advertisement.
Conversion Rate– It is a very important metric, which decides success or failure of a campaign. How much traffic of your website is converted into leads/sales is mandatory to track.
Return on Investment(ROI) – In this metric investment and gain is compared to each other. You can also identify which area of your marketing campaign is not performing and needs improvement.
Inbound Links – Inbound links also known as Backlinks; incoming links are an important component of a website. It helps in driving traffic and improve ranking of your website. Linking your site to high ranking and popular site is recommended.
Referral Traffic– Referral traffic are visitors who come to your site through direct links from other websites. It is considered as a recommendation to the content of your website, so having more referral traffic is better.