Top Ten Digital Marketing Metrics

At the end of the month/quarter, when it comes to measuring the performance, marketers become indecisive on what Digital Marketing Metrics should be given the preference. There are vast numbers of reports, stats, parameters but what metrics matters to you and where should you start is the main question.

Digital marketing Metrics

Here are top ten Digital Marketing Metrics which expert use to measure the performance of a campaign/website.

Bounce Rate– Bounce rate is an efficient way to measure the effectiveness of your website and its content. It tells you how many people visit your site and leave instantly. A low bounce rate is good as it means relevant traffic, high average time and good conversion rate.

Return visitors Rate – This metrics gives you the insight into your loyal customers. They are either your customers or you can easily convert them. A high Return visitor’s rate indicates that you have good engagement with audiences and they like your website.

Average Time– it gives a clue of what kind of content customer likes. As per the experts, the more a visitor spends time on your website, the more he is likely to become your customer. So the longer is the better.

Average Page Views per visit– This metric shows how many pages of your website visitors go on average. It also indicates high-quality relevant traffic and popularity of your website.

Cost per Lead– Success of a digital marketing campaign is measured by conversion of web traffic and the cost it has occurred in the process. The main goal of the marketers is to get maximum leads/conversions in minimum cost.

Click Through Rate– It is the number of clicks on an advertisement divided by total impressions. CTR is measured in PPC ads and email marketing campaigns. Higher CTR leads to better quality score and low cost in advertisement.

Conversion Rate– It is a very important metric, which decides success or failure of a campaign. How much traffic of your website is converted into leads/sales is mandatory to track.

Return on Investment(ROI) – In this metric investment and gain is compared to each other. You can also identify which area of your marketing campaign is not performing and needs improvement.

Inbound Links – Inbound links also known as Backlinks; incoming links are an important component of a website. It helps in driving traffic and improve ranking of your website. Linking your site to high ranking and popular site is recommended.

Referral Traffic– Referral traffic are visitors who come to your site through direct links from other websites. It is considered as a recommendation to the content of your website, so having more referral traffic is better.

Social Media – For Customer Loyalty Programs

Do you want to build a loyal customer base and wondering what the best method to do that is? The answer is Customer Loyalty Programs.

Customer Satisfaction

 According to Inc business magazine, Cost of acquiring a new customer is five to ten times more than selling to an existing client and your old customers spend approximately 67% more than new ones. It is a unanimously accepted fact that customer retention is more profitable than customer acquisition.

There is a tough competition in the market; the only way to retain customers for a long time is to build a strong relationship with them. There are many effective ways to do that and launching a Customer Loyalty Program is one of them. 65% of marketers have already included these programs in their Digital Marketing Strategy.

What is A Loyalty Program?

It is a marketing technique that encourages people towards loyal purchase behavior. It is a common practice used in almost every industry in some form. Reward points, loyalty card, advantage card, privileged customer card are some of the examples of Loyalty program. When a customer buys something using this program he gets some benefits in return.

Loyalty Program on Social Media

Every marketer knows the growing importance of Social Media. Companies, as well as customers, are present on social media, so it is an ideal place to run a customer loyalty program. Below are some of the steps to create an excellent program on social media.

Reward points for like, share and comment

Gifts for networking & Affiliate Marketing

Launch offers on reaching a milestone

Use Email Marketing to create awareness about the program

Keep it short and simple

Provide achievement badges and points

Set different level and ranking to spark competition

Loyalty program is a great opportunity to create a buzz, engage customers and reward your loyal customers.

 Essential Digital Marketing Tools

Digital Marketing profile often involves handling dozens of task, coordinating with other departments and being responsible of overall performance of a brand.  Online marketing campaign, content marketing, social media management, email marketing, search engine marketing, are some of the essential things that a digital marketer does. Fortunately there are many useful tools that help them in efficiently managing multiple tasks simultaneously and save precious time.

Digital Marketing Tools

Keeping up with the latest industry development is very important otherwise you will be left behind. Google Alert is still the best tool; it hunts relevant information for you from every nooks and corner of the digital world. It is a widely used tool, what all you need to do is just enter keywords and preferences. You can also subscribe to RSS Feeds of popular blogs and websites.

To get all the things of your interest at a place Feedly is a very useful tool; it let you choose the area of your interest and subscribe to famous websites/blog.

Research comes next; everything out in the world is not useful for you and your target audience. Since majority of web traffic is search driven and Google is the widely used search engine, using Google Keyword Planner is a wise thing. You get information of popular keywords in your industry and plan your Digital Strategy accordingly. Google Trend is another handy tool to find out search trends on internet.

Social Media plays an important role in the brand building of a company; it is also a key factor in driving web traffic and increasing sales. There are many free social media tools, by which you can efficiently manage your social accounts and engage with your audiences. BufferHootsuite, SumAll are some of the widely used tools.

Finding people who are expert in your industry and have good social impact is recommended. If you want to build credibility and gain confidence of people, you need some well known names to back your brand. These people are called Influencer and they have good fan following. Klout is one of the best tools for this purpose. It gives every influencer a score between 0 – 100 based on the performance of their posts, activity on different social sites, so you can identify influencers easily. Kred and Peerindex are also good options.

In the end of the day result counts, to measure result Google Analytics is most widely used tool. Google Analytics is a free analysis tool which gives you detailed statics about your website, its traffic, source of traffic, visitor’s demographics, sales and conversions. You can set goals and track your performance too.

Things changes with the time and new technology keeps evolving so a Digital Marketer should always stay in the research mode. He should experiment and adopt new things.

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