10 Ground-breaking Lead Generation ideas for your next Marketing Campaign

Digital marketing is a global phenomenon in the world of marketing. From big brands to educational forums to everything available, has gone the digital way. The online markets are flooded with brands, so one has to have a robust digital marketing strategy to stand out in this crowd. Lead generation is one such centric factor that has to be meticulously and strategically carved out. With reference to online marketing, lead generation refers to the triggering of customer enquiry about the product or brand.

Leda Generation
In this article 10 newest ways of lead generation ideas shall be discussed and it goes as follows –
Blogging regularly helps the target customers stand updated with the brand’s information and keeps their interest intact. GOODBYE CRUTCHES an online zone for knee scooters and other accessories were victorious in dragging traffic to their site by regular blogging. They managed to almost double the traffic.
Social networking forums like Facebook , LinkedIN, Google+ etc, all are most accessed spheres . Promotion on these platforms is highly beneficial. FarFetch , an online marketing company that sells multiple brands online increased their customer conversions by simply catapulting their activities on Google+ .
Once the customer enters your webpage, take them in the path you want , says Makenzi Wood , Acquisition marketer at Visual Net Design .
Provide your customers with live chat session as this saves their time and that is what they prefer. MARK TUCHSCHERER, the Co-founder and president at GEEKS CHICAGO suggests that live chat is like the real time online sales man that can convert visitors to clients.

Charlotte Blacklock , Lead generation manager at 9lenses picks that the messages conveyed over any platform must be the same to avoid customer end confusion .
Ross Davies , Account Director at Stafe Creative ,articulates that providing a precis about the brand with precise details makes the site more trustworthy .
Videos, ebooks etc work as time savers for the audience as a lot can be conveyed in a small span of time . Andrew Davies of Idio calls it as time honored strategy that can easily click .
Joey Baird, heading Digital Marketing at Sparxoo , sites the exit pop ups as the last chance of target conversion . This can be fruitful when it appears at the end of the page , creating that last trial chance .
NewRelic , a performance management portal suggests that customer feedback analysis helps pin pointing the shades of grey and thus one can rectify them for the better.
Content must be to the point and if your website includes forms then make sure these forms are compact and asks only what is relevant. Hop Online, a content marketing company points this as one of the things that is most preferred by target audience.

A chiseled Digital Marketing strategy can surely help you win the race with the counterparts.

How to get on the top of Google Search

Google processes over 45,000 queries every second across the world. It works like an answer machine providing information on almost everything. Google accounts of 68% of web searches around the world. Getting on the first page of Google search and especially in top five is the dream of every website owner as it means massive traffic which leads to huge revenue. Though it is not an easy task yet it can be achieved by following Google webmaster guidelines and applying best practices of SEO.

google search

You need to understand on what parameters Google Ranks websites. There are 200 factors involved in the ranking of a website which Google never reveals and keeps changing frequently; however it gives some hints by which one can improve the ranking of a website. While fetching search results Google considers three things relevancy, popularity and high quality content. Working on below given things helps.

Domain Age– Older websites gets some edge over newer ones in Google Ranking

Use of Keywords – Keywords used in domain name, URL, title, and description make the website appear in the search engines quite often with good position.

Keyword Density – It is a ratio of keyword used in total number of words in a piece of content. Overuse of a keyword can make you appear a spam. Google recommends 1-2 % of Keyword density.

Page Loading Speed –it is an important factor in ranking further speedy loading sites adds to good customer experience.

Content Quality –Search engines like quality content, duplicate or identical content can hamper the visibility of your site.

Fresh content –If you keep your site updated with fresh content on regular interval, ranking of your site will surely improve.

Rich Media Content –Image, videos and other multimedia content not only attract traffic but also send a quality content signal to search engines.

Mobile Optimization – A mobile friendly site gets good ranking and traffic on search engines as most of the people now access internet from their smart phones.

Backlinks –Links which direct a person to a particular site is called Backlinks. Numbers of Backlinks shows the popularity of a website resulting more traffic and visibility.

Social Media Optimization – Promoting your stuff on social media is very important. Major social channels are Facebook, Twitter, Google Plus; they can increase the traffic of your website drastically. Social Media also helps in gaining more visibility in search engines.


On online marketing is proliferating briskly in India and the market is flooded with brands. Digital marketing is the most extensive and sought after technique implemented as the present day marketing strategy. A precise and appealingly crafted content speaks volumes about the brand. This content marketing is not a cake walk; it demands a lot of prepping and strategizing to get the brand into success cadre. Tracking the campaign and analyzing result for how well the content marketing facets have struck a chord with the customers are necessary to amend the flaws to eventually strike success .One has to keep a checklist of the metrics that need to be tracked to analyze the success of content marketing:

Content Marketing



The crux of content marketing is to engage the potential consumer pool, inform them about the differentiator in your business as also the new initiatives, customer orientation and service strengths etc., attain popularity and eventually turn these viewers to loyal customers. This requires you to keep a tally of page views, what is being viewed, what is being commented on, liked or shared; what is not pulling traffic etc.  A track of all this and its analysis will help decoding the ace approach.


This gives the statistics of the people who left the site from the page they landed on without viewing the rest. This brings out the fact, whether the targeting of the campaign is right or if right, the content is gravitating traffic or not. The content must be such that it keeps the viewers inquisitive and is interesting to read so that they look forward to more from you.


Instead of getting a huge number of page views, it is more important to increase the views of the right(target) audience. The marketing efforts should  attract and engage the target audience. This is one of the metrics that totally speaks about your marketing efforts, if or not those are in the required direction.


It is very important that the site or social engagement pages do not carry any mistakes and are updated regularly. The content if not regularly added or if no innovative ideas are used to keep the customers engaged, then it is quite natural that visitors shall find something more interesting to do.


The ‘viewer/visitor’s comment is an important metric as it reveals their thoughts about the subject as also what more they could be looking forward to. Working on people’s feedback, acknowledging their comments, answering their questions will keep bringing them back and result in getting more engagement from them and would eventually convert them to customers and if already customers then loyal ones.

Thus ,  the digital marketing companies in India need to improvise on content marketing by keeping a  track with the latest online marketing trends in India and do whatever is required to stand apart amidst the crowd.  Apart from Trootrac in India there are a few entities worldwide who understand the subject really well and the marketer shall be served well to develop contact/s with the relevant parties.

Digital Transformation- Realignment of Business Models

Wisely said, “Change is the law of nature”. Following the same, businesses need to change the way they think to keep up with the pace of upcoming technologies. Digital transformation should be the foremost step to achieve the same. Moreover, it’s not because every other business is transforming to digital, it’s because of your audiences who have completely turned digital. 88% of the companies are undergoing digital marketing efforts as per the surveys.

Digital Transformation

Entrepreneurs, knowing the fast pace of digital technologies; need to pay attention to redefining of their business models. In a recent survey of about 3000 CIOs at Gartner Symposium and ITxpo in Orlando, the firm discovered that a flexible business model is more willing to survive. This can only be achieved when Vision and Leadership, Digital Customer Experience, Digital Transformation Team become the core elements of business model. Professionals need to think in terms of platforms and networks. Changing trends from Vegetable market to Malls to e-supermarkets, shops to e-commerce stores, banking queues to net-banking, ticket booking queues to online booking, etc. are the best examples of digitally transforming era.

For businesses to make success stories, there is need to transform 3 key elements: Customer Experience, Operational Process, and Business Model
Transforming Customer Experience:

A Brand, at the foremost, should understand its customers. Where they are coming from? what’s their closest reach?, what are their interests? And much more. This could help a brand to achieve its objectives and goals effectively through digital media. Companies are now building online communities to interact and gain trust with their customers. Engagement through digital media if on one hand is the easiest way to connect then on the other hand it’s also helping companies to keep track of their customer’s data such as interests, age, mail id, name, gender, other social network presence etc. This opens up a path to interact and reach all social networks where your audiences are and at the specific time that they hangout there to increase brand visibility. Through a well-structured program, Brand can ensure that the consumers are well aware of the brand and its uniqueness. Progress through this funnel to convert this relationship to a customer and then also use digitally run surveys and after-sales information and follow-ups to convert the customer to a brand ambassador.

Transforming Operational Process:

Transforming Operational Process relates to the benefits of transforming internal processes. This can be achieved through process digitization, worker enablement and performance management. Process digitization aims at automating as many processes company can automate to embrace radically improved processes. For example, a telecom company evolving from Network Provider to Digital Service Provider. This facilitates the growth of company to match the speed of technology and focus on new upcoming advancements. Moreover, the tools or software that enable virtualization in individual’s work are the most important asset of digitally transformed organization. This not only helps in work enablement but also reflects a global view of company’s network. Hence, digitization of operational processes leads to strategic planning through the use of collaborative tools and ensures performance management.

Digital Transformation Levers
Transforming Business Models:

Entrepreneurs need to understand that it’s not about changing technology, it’s about changing business model or strategy. Digital technologies entangled with social media, analytics, mobility or enabled devices are allowing businesses to gain global business presence and impact. Once a business redefines its model, it needs to undergo testing of business model. This means to check whether the model ensures security in terms of privacy of data and whether it is really benefiting the Target consumers for which and from whom your business actually exists. Once the business executes this whole cycle, then business model is undoubtedly ready to bring success.

Enterprises should take digital initiatives such as becoming mobile or making their presence on other digital networks in priority to improve digital connection with their consumers and customers. Few examples for organizations which engaged consumers via its websites, mobile and other digital networks are Nespresso, Starbucks and such others. The time is now for professionals to change the vision and undergo digital transformation in order to ensure business continuity and growth. Remember, you are not alone in achieving this; there are companies which can provide cutting edge digital solutions to your business.

Customer Lifecycle in Digital Marketing

Digital Marketing is not just about acquiring a customer it’s more than that. With Marketing Automation and advanced software & tools, the line between marketing and customer service has been blurred. Now marketers are also expected to retain customers, breed loyalty and make them spread the word of mouth.

Customer Lifecycle -Digtial Marketing
A customer generally goes through the following 7 stages in the digital marketing lifecycle.
Requirement – When a customer feels the requirement of a particular thing then he will purchase it. Someone has rightly said “Necessity is the mother of invention” A product/service based on the needs of the customer does well in the market. So the first step of the marketing is to understand the requirements of your targeted audiences and how can you fulfill those requirements.
Awareness/Research – To fulfill his needs a customer would look for a product/service. He will do online research, read review & recommendation and ask for advice from his family and friends. Therefore information about your product/service should be easily available across all marketing platforms.
Comparison – A customer makes a comparison between products of different companies on the basis of quality, price, brand name, durability etc. While making comparison he ponders over his budget and needs.
Selection/Purchase- finally the customer selects the product of a company which fulfills his needs. His selection is based on the careful study and research of the product.
Experience/Satisfaction- When the customer starts using the product/service a company, only then he will come to know about the quality of the service or product.
Retention & loyalty- If the customer is satisfied with the product/service of the company he will continue using it otherwise he will file a complaint with the customer service center. The representatives of the company will try to resolve his problem and retain the customer.
Word of mouth/Raving Fan- Satisfied customers do word of mouth publicity of the brand they are using. They ultimately become a fan of the company. It will benefit the company in form of increased sales and better market reputation
All these steps are very critical from business and customer point of view. Once customer has put his faith in a brand, it’s the responsibility of the company to maintain the faith by providing quality services and resolving issues.