At the end of the month/quarter, when it comes to measuring the performance, marketers become indecisive on what Digital Marketing Metrics should be given the preference. There are vast numbers of reports, stats, parameters but what metrics matters to you and where should you start is the main question.
Here are top ten Digital Marketing Metrics which expert use to measure the performance of a campaign/website.
Bounce Rate– Bounce rate is an efficient way to measure the effectiveness of your website and its content. It tells you how many people visit your site and leave instantly. A low bounce rate is good as it means relevant traffic, high average time and good conversion rate.
Return visitors Rate – This metrics gives you the insight into your loyal customers. They are either your customers or you can easily convert them. A high Return visitor’s rate indicates that you have good engagement with audiences and they like your website.
Average Time– it gives a clue of what kind of content customer likes. As per the experts, the more a visitor spends time on your website, the more he is likely to become your customer. So the longer is the better.
Average Page Views per visit– This metric shows how many pages of your website visitors go on average. It also indicates high-quality relevant traffic and popularity of your website.
Cost per Lead– Success of a digital marketing campaign is measured by conversion of web traffic and the cost it has occurred in the process. The main goal of the marketers is to get maximum leads/conversions in minimum cost.
Click Through Rate– It is the number of clicks on an advertisement divided by total impressions. CTR is measured in PPC ads and email marketing campaigns. Higher CTR leads to better quality score and low cost in advertisement.
Conversion Rate– It is a very important metric, which decides success or failure of a campaign. How much traffic of your website is converted into leads/sales is mandatory to track.
Return on Investment(ROI) – In this metric investment and gain is compared to each other. You can also identify which area of your marketing campaign is not performing and needs improvement.
Inbound Links – Inbound links also known as Backlinks; incoming links are an important component of a website. It helps in driving traffic and improve ranking of your website. Linking your site to high ranking and popular site is recommended.
Referral Traffic– Referral traffic are visitors who come to your site through direct links from other websites. It is considered as a recommendation to the content of your website, so having more referral traffic is better.