Have you ever promoted your business through videos? If not then you are losing on a big opportunity. Videos are more attractive and engaging than text and they cast lasting impression on the minds of viewers. One minute length video is equal to 1.8 million words as per researchers of Forrester. To understand the importance of video marketing let’s have a look on some amazing statistics.
=> More than hundred million people watch online videos daily
=> 90% of online shoppers find product videos helpful and take decision accordingly
=> YouTube is the major search engine in the world after Google
=> An average internet user consumes around 32 videos per month
=> 80% of internet users retain videos ads after watching it
=> YouTube gets 72 hours of videos every minutes and 4 billion view per day
If you can add some fun and humor along with information in your video, it can become popular on YouTube, Daily Motion, etc. Video content can widen you reach and increase the traffic of your website tremendously.
When used in Email Marketing it increases open rates by 5.6% and click through rate by 96%. As per SEO experts video contents improve the ranking of a site and they are easily searchable, usually comes before the text in search engines.
How to use videos in business
=> Launch and promote a new product or service with video content. A video Press Release is a good idea.
=> Provide a video demonstration on how to use them, it is also called video white paper
=> Encourage your fans & followers to give video testimonials and invite new customers to upload videos of products. Customer Testimonials are the best way to create faith in a brand
=> Similarly Success Stories videos are great way to build good brand image and loyal customers
=> Case Study videos are published to create brand awareness and familiarity with customers
=> Positive product reviews are helpful in increasing sales and revenue of the company
=> You can also use customer service videos to win the confidence of people
=> If your company conducts any event, it should be uploaded on the website of the company.
Video Marketing is gaining popularity rapidly, if would be more prevalent in coming years. Major social sites such as Facebook, Twitter, etc are encouraging video content so investing in video marketing will surely give you the reward.
After understanding importance and benefits of Marketing Automation, now it’s time for implementation. There are various free and paid Marketing Automation tools in the market. Paid software offers extended services; however initially you can try the free software as a trial. Here are top 4 free Marketing Automation Tools:
Leadsius–It is a great tool for small and mid-size companies. With this, you can create email campaigns without coding. Top features of Leadsius are lead nurturing, lead management, lead analysis, web form creator, website visitor tracking and landing page creator. Leadsius offers free as well as paid services.
Sales autopilot– Sales autopilot offers wide range of services for free with extensive features, but there are certain limitations. One account user can send only 400 emails every month; however in premium service there is no limit. Apart from Email marketing, it has many other features such as integrated email and SMS campaigns, process management, landing pages, lead nurturing, ERP integration, built-in CRM & E- Commerce and web customization.
Azuqua– With Azuqua, you can automate your workflow and connect all your apps with it. It is a cloud-based service which monitors social media sites to seek mention of you business with exact feelings (praise, criticism, feedback, etc), since it is integrated with CRM, those messages can route to relevant department of your company. Its basic service is free.
Jump Lead– Jump lead has many exciting services including lead tracking, landing pages, email marketing, analytics, integrations, etc. Its free service is limited to 200 visitors, 100 mails 1 SEO keywords for a user. Jump lead charges $49 to $199 for premium services.
Once you have moved to marketing automation and have good hands on it, you can shift to paid services for extended benefits. Some of the best names in Marketing Automation are Eloqua, Infusionsoft, Hubspot, Unica, etc.
Marketing Automation and its Benefits
The term Marketing Automation is used for those technology platforms which are used for effective marketing on various channels and which automate repetitive tasks as per the set criteria. The marketing Automation software streamlines sales & marketing of a company by changing manual procedure into an automated process. In simple words, they automate marketing as per the interest and interaction of the customer. All complex and time-consuming marketing tasks such as CRM Integration, Lead Scoring, and management are efficiently done in less time and without any mistake.
Benefits of Marketing Automation
Time Saving– You can customize and simplify marketing tasks as per your requirements. Even you can do multitasking and schedule future works. It is time-saving and efficient.
Personalization– Marketing Automation tools are flexible and highly customized. They segment customers as per their needs, preferences and digital behavior. In this way, only relevant customers are targeted.
Cost Reduction– Since Marketing Automation reduces human work so you need not keep extra staffs with you. A single person can do multiple tasks using Marketing Automation System, so you save money
Detailed statistics– One major benefit of Marketing Automation tool is that you get in-depth reports of your marketing campaigns. By data analysis get insight, which you can use to optimize your future campaigns.
User-Friendly – Marketing Automation tools come with user guide, editor and ready-made templates, so even a person without technical knowledge can operate these tools.
Marketers are widely adopting Marketing Automation as an important part of their marketing strategy. It has simplified marketing and empowered companies with better understanding of customer’s need and behavior.