Signs you’re a Better Digital Marketer than You Thought

The prime objective of digital marketing is to promote a brand using various digital technologies thereby building a brand preference and engaging with customers so as to retain them and increase the sales.

It could be through video marketing like traditional TV or online video marketing, mobile (SMS, MMS) or on social media and like. Though you may already be using some of them but may still have doubts whether you are doing it right. Consider the following points and if you can relate to a few of them then you are definitely better at it than you consider yourself to be.

  1. Video marketing & SEO, SEM:

You know about YouTube marketing, viral video marketing and basically understand everything related to marketing your online video content. You do know the acronyms like SEO (Search Engine Optimization)-which was there since the beginning of internet search and SEM- Search Engine Marketing.

Video Marketing

  1. Content marketing:

You write about something and that’s published online? Well this doesn’t include your personal tweets or Facebook posts but does cover someone or you yourself promoting links to your article on your blog (of few hundred words) to the relevant audience. This is called Content Marketing and the skills that help publishing that article are the ones involved in the success of digital brands.

Content Marketing

  1. Efficient user of GOOGLE:

Among all the search engines, Google remains to be the forefront runner and if you are a thorough user of Google you are too good at digital marketing.

You have listed your business on Google My Business, have created and regularly posting on your Google+ Page, using Google webmaster tools, Google AdWords, keeping a watch on Google Trends and using Google Analytics to analyze your performance. But then again, if you use Bing for all of them, you are still good at digital marketing.

Efficient user of GOOGLE

  1. Facebook:

No doubt you’re a Facebook user and you do a lot on it like posting status, pictures, but this is just not enough.  If you are using Facebook for promoting your business, using tools to reach more audience, posting ads on Facebook to reach your relevant audience, have joined groups and are actively participating in them, then you are using the most of it for business gains.

Facebook - trootrac

  1. You do not go for obvious keyword stuffing:

Earlier businesses used to stuff keywords on their websites to promote and build preferences to their products. But with time, all this has changed. Search Engines consider too much keyword stuffing as spam and this can affect your website ranking as also your keywords appearance in searches. Put more relevant content where keywords have been used as per the guidelines of search engines.

keyword stuffing

  1. Website conversion:

A very important factor contributing to achieving your online marketing goals is Website / blog Conversion. This does not necessarily means that every visitor coming on your website should buy something or subscribe, but there are various other activities that you can involve them with, like signing up of your newsletter, commenting on your blogs, fill out a contact form, download any relevant document from your website, visiting and following you on social media etc.

Website Conversion

  1. “Content is king” and you believe it:

Bill gates published- “content is king” way back in 1996. You realize that content is, truly, king and are working in the right direction by posting relevant content at social media, blogs, articles, website, then you are heading in the right direction.

  1. You can explain what a blog is!

‘Blog’ only showed up in the dictionary in 1999. If you can explain what it means to your grandmother then you definitely have loads of potential to be a great digital marketer. You understand the difference between a blog and an article and your blogs can bind the reader to read till the end, then you are good at it.

blog

  1. You have Snapchat on your phone:

Snapchat has been a fast growing social network and you were so curious that you have it installed on your device even though you don’t use it. This says that you are eager to know digital marketing and an early adopter. Start using Snapchat as pictures are a great medium to connect with people.

Snapchat

Thus, if you can relate to the points mentioned above and are already using all/most/some of them, then you are on the right track. Keep working towards your goal and you will certainly achieve it in due course. Do keep yourself updated with latest trends in Digital Marketing. This Blog is certainly one of the best in the market for that purpose.

 

Top 5 Facebook Marketing Tools

You always want to increase reach and engagement of your brand on the biggest social networking site of the world, Facebook but somehow fall short of your goal due to lack of proper strategy and sufficient time. These two stumbling blocks can be easily removed by using tools especially designed for Facebook Marketing. These tools will greatly reduce the time and efforts you put on social media marketing.

Facebook Marketing

1) Heyo – With Heyo you can create interesting contests and promotional campaigns for your Facebook page. Best thing about Heyo is that it let you run a mobile optimized campaign that too without any coding, drag & drop is enough. Initially you get 7 days of free trial which you can extend for some days by inviting people, though social sharing any by review. Once the trial period is over you can purchase the plan for $25 per month.

2) Post Planner – It is an amazing tool which gathers viral and popular contents such as photo, quotes, status and let you share those things with your audiences. You get the option to publish the content immediately or schedule it for peak hours. Content already being viral performs well on the Facebook that’s why Post Planner is very popular. Basic services of the tools are free however premium subscription is charged $29 per month.

3) Tabsite –  Tabsite is similar to Heyo as it also let you execute engaging contents and campaigns on your Facebook page, but here you can also provide coupons and run deals like Groupon. The tools has simple interface and it is easy to use. Some popular activities on this platform are photo contests, timeline content and video contest. It has free as well as chargeable plans

4) Canva– Images attract more than text, it is widely accepted fact. You can do better with Canva. It is a graphic tool which allows you to create beautiful images and share it on Facebook. It has a database of 10 lakhs images which will certainly help you a lot and you can also create image on your own. The tool is simple and creative.

5) Agora Plus – It is complete toolkit for Facebook & Twitter as per the website of the company. It offers a wide range of Facebook apps to run quizzes, contents and campaigns. It also has advance page analytics which let you trace the performance of your contests. The tool let you keep the details of your fan base and their activity. You can also moderate your page using this tool.

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