“Rome was not built in one day” is absolutely a true saying for these companies that at one point in time started in a garage. Whether you are an entrepreneur or a believer to be the one, then these stories of some multi-billion companies will be an inspiration. These businesses that had a humble beginning and turned into mega companies proven that “Only great minds can afford a simple style”.
Know who are they actually and from where they got a Kick?
Jeff Bezos started an online bookstore at the age of 30 in 1994 with a name “Amazon.com”. This bookstore started from a garage in Bellevue, Washington. The business is now generating over $61 Billion revenue.
Kick Start of Amazon:
It was spring of 1994, when the use of web was growing with a fast pace. This made Jeff Bezos, founder of Amazon, think of the types of products that make sense of selling on internet. After accumulating 20 products, Jeff got a kick with Books to be the best product that he could probably sell through web because of its high universal demand and low price.
Address: 10704 NE 28th, Bellevue, Washington
The two Disney brothers started with their first animated series “ALICE COMEDIES” in 1923. “The First Disney Studio” got its start from their uncle’s house in the one-car garage outback.
Kick Start of Disney:
When Walt first arrived California in the summers of 1923, he designed a sketch of girl cartoon character called “Alice’s Wonderland” and distributed its film series. The remarkable success of Alice Comedies has given him reason to show his magic to all-cartoon series which is proved by the fame they have at present times.
Address: 4651 Kingswell Ave, Los Angeles, California
The most commonly used search engine, Google, is the result of efforts by two Stanford University’s graduates, Larry Page and Sergey Brin. They worked for their project day and night in their friend’s, Susan Wojcicki, garage in September 1998.
Kick Start of Google:
Larry and Sergey who were pursuing their Ph.D. at Stanford started a project “BackRub” which aims at learning how web pages are linked together. They wanted to make it easy for people by giving pages a rank which will come up as per relevancy to the search queries. They tried to sell their idea to many big companies like Excite.com and many other but the offer was turned down. This gave both Larry and Sergey an encouragement to start Google that was originally called Googol which means a number followed by hundred zeros.
Address: 232 Santa Margarita Ave, Menlo Park, California
The truth about these todays’ multi-billion dollar companies reflects a clear pattern that where you start from is not important; it’s all about where you reach ultimately.
Word of Mouth publicity, peer recommendations and customer reviews influence a person’s purchasing decision greatly. As per McKinsey Study word of mouth generates twice sales than paid advertisement and customers acquired though this process has 37% higher retention rate.
Rather than targeting the entire customer base some marketers focus on key individuals also called influencers for the marketing and promotion of their product and services. These individuals are experts in their fields and have good reputation among masses. This kind of marketing is called as ‘Influencer marketing’.
Influencers can help you reaching to large target market and increasing your sales. BuzzSumo discovered in its study that a piece of content shared by influencers leads to 31.8% more social share on average. Influencers are more reliable and result oriented than other promotional activities.
Influencer marketing involves discovering and categorizing influencers as per their importance, it develops with interaction and engagement and the end goal is to make them a loyal advocate of the brand.
How to identify Influencer- One can identify influencer through social media tools, by industry specific keywords and through market research. They have some common traits as recognized by Keller & Berry.
1) They are activist and have huge social connections
2) They are appreciated and trusted by others
3) They are entertainer and educator
It is very important to have a significant influencer who you can relate to your brand for example if your company is a fashion brand, you may need a young
How to get influencer work for you
Build Relationship – The first step is to connect with influencers and show interest in their activities by liking and sharing their content. Once you have developed good understanding you can ask them to help you.
Create Quality Content – Influencers are often in search of engaging content to share it within their social circle. You can help them and yourself by supply quality and relevant content.
Start partnerships – A joint venture is a good idea, it will increase the involvement and make the influencer more accountable. You can start with small things such as co – authored posts and infographics.
Set mutual beneficial goals – If you want to have good lasting relationship with your influencers offer some incentive for their efforts. It will not only inspire them and they will become your loyal fans. Common goals are often self motivating factors which pave the path of success and satisfaction.