On online marketing is proliferating briskly in India and the market is flooded with brands. Digital marketing is the most extensive and sought after technique implemented as the present day marketing strategy. A precise and appealingly crafted content speaks volumes about the brand. This content marketing is not a cake walk; it demands a lot of prepping and strategizing to get the brand into success cadre. Tracking the campaign and analyzing result for how well the content marketing facets have struck a chord with the customers are necessary to amend the flaws to eventually strike success .One has to keep a checklist of the metrics that need to be tracked to analyze the success of content marketing:
WEIGH YOUR POPULARITY
The crux of content marketing is to engage the potential consumer pool, inform them about the differentiator in your business as also the new initiatives, customer orientation and service strengths etc., attain popularity and eventually turn these viewers to loyal customers. This requires you to keep a tally of page views, what is being viewed, what is being commented on, liked or shared; what is not pulling traffic etc. A track of all this and its analysis will help decoding the ace approach.
This gives the statistics of the people who left the site from the page they landed on without viewing the rest. This brings out the fact, whether the targeting of the campaign is right or if right, the content is gravitating traffic or not. The content must be such that it keeps the viewers inquisitive and is interesting to read so that they look forward to more from you.
IS YOUR STRATEGY HITTING THE TARGET AUDIENCE?
Instead of getting a huge number of page views, it is more important to increase the views of the right(target) audience. The marketing efforts should attract and engage the target audience. This is one of the metrics that totally speaks about your marketing efforts, if or not those are in the required direction.
A REGULAR UPDATION
It is very important that the site or social engagement pages do not carry any mistakes and are updated regularly. The content if not regularly added or if no innovative ideas are used to keep the customers engaged, then it is quite natural that visitors shall find something more interesting to do.
WHAT THEY SAY?
The ‘viewer/visitor’s comment is an important metric as it reveals their thoughts about the subject as also what more they could be looking forward to. Working on people’s feedback, acknowledging their comments, answering their questions will keep bringing them back and result in getting more engagement from them and would eventually convert them to customers and if already customers then loyal ones.
Thus , the digital marketing companies in India need to improvise on content marketing by keeping a track with the latest online marketing trends in India and do whatever is required to stand apart amidst the crowd. Apart from Trootrac in India there are a few entities worldwide who understand the subject really well and the marketer shall be served well to develop contact/s with the relevant parties.