Digital marketing is a global phenomenon in the world of marketing. From big brands to educational forums to everything available, has gone the digital way. The online markets are flooded with brands, so one has to have a robust digital marketing strategy to stand out in this crowd. Lead generation is one such centric factor that has to be meticulously and strategically carved out. With reference to online marketing, lead generation refers to the triggering of customer enquiry about the product or brand.
In this article 10 newest ways of lead generation ideas shall be discussed and it goes as follows –
BLOG REGULARLY –
Blogging regularly helps the target customers stand updated with the brand’s information and keeps their interest intact. GOODBYE CRUTCHES an online zone for knee scooters and other accessories were victorious in dragging traffic to their site by regular blogging. They managed to almost double the traffic.
Social networking forums like Facebook , LinkedIN, Google+ etc, all are most accessed spheres . Promotion on these platforms is highly beneficial. FarFetch , an online marketing company that sells multiple brands online increased their customer conversions by simply catapulting their activities on Google+ .
TRACK YOUR AUDIENCE
Once the customer enters your webpage, take them in the path you want , says Makenzi Wood , Acquisition marketer at Visual Net Design .
Provide your customers with live chat session as this saves their time and that is what they prefer. MARK TUCHSCHERER, the Co-founder and president at GEEKS CHICAGO suggests that live chat is like the real time online sales man that can convert visitors to clients.
CONVEY IN UNIFORMITY
Charlotte Blacklock , Lead generation manager at 9lenses picks that the messages conveyed over any platform must be the same to avoid customer end confusion .
Ross Davies , Account Director at Stafe Creative ,articulates that providing a precis about the brand with precise details makes the site more trustworthy .
VIDEOS ARE ASSETS
Videos, ebooks etc work as time savers for the audience as a lot can be conveyed in a small span of time . Andrew Davies of Idio calls it as time honored strategy that can easily click .
Joey Baird, heading Digital Marketing at Sparxoo , sites the exit pop ups as the last chance of target conversion . This can be fruitful when it appears at the end of the page , creating that last trial chance .
NewRelic , a performance management portal suggests that customer feedback analysis helps pin pointing the shades of grey and thus one can rectify them for the better.
Content must be to the point and if your website includes forms then make sure these forms are compact and asks only what is relevant. Hop Online, a content marketing company points this as one of the things that is most preferred by target audience.
A chiseled Digital Marketing strategy can surely help you win the race with the counterparts.