Major objective of marketing is to increase the sales of a company. Every company does marketing & promotion and set big goals not all of them become successful. So the question is what digital marketing strategies boost sales and make a company stand out in the crowd.
First step is to create a good website with quality content and information, promote it across internet, drive huge relevant traffic to your website and convert the traffic in to sales. However it is not an easy task especially converting visitors in to customers yet there are several ways by which you can improve the conversion rate of your website.
1) Use hastags in your social media posts, it will differentiate you from others. You will get relevant visitors and potential customers. For example if you use #ChristmasSale, shoppers will definitely visit your post and eventually sales will increase.
2) A sense of urgency often drives good numbers. Run special offers & discounts for a limited period of time. It will benefit you multiple ways; first traffic of your website will go up, improving the overall performance and ranking of your site. Second it will naturally boost your sales numbers and the last thing word of mouth publicity through your buyers.
3) Promotional contests on social media cast strong impact on business. Though it cost some money but the benefit is huge. For example you can offer some percentage of your profit to a person who recommends your product.
4) Collect contact details (Email id, Mobile number) of your customers and target audience and keep in touch with them through updates, newsletters, latest offers, etc. Make sure than you have obtained permission of your customers before sending these stuff. News letter should contain useful information otherwise people will unsubscribe it.
5) Content marketing is big help in engaging existing customers and gaining new ones. Content needs be really good to get success in the content marketing.
6) Internet users generally use search engines and online directories for information and product & services so being on the top page of search engines increase traffic and sales of a company. Search Engine Optimization(SEO) is a must do thing for every website owner. Make sure that your website has good ranking on keywords related to your product and industry.
7) Pay per Click Ads is most targeted and result oriented ads. It will get you potential customers through keyword search. Its great way of generating sales.
8) Referral Marketing is another way of boosting your sales. You can offer some rewards on sales as a commission to shopkeepers, merchants, etc. They will work like your employee and help you reach the goal.