Today Digital Marketing is not an option, it is a must do thing for businesses to succeed. But are you satisfied with your digital marketing strategy and the end result? If the answer is no, then its time to review and find out if you are making any mistakes.
We always talk about “ what to do”? But we should also be aware of “what not to do”? There are many mistakes which turn diligent efforts ineffective and put your company into losses. By avoiding these mistakes you can actually realize full advantage of digital marketing.
1) Ignoring Mobile Users- Marketers often design their marketing campaigns as per web interface thus they do not reach to the vast population of mobile internet users. This is a deadly mistake which results in poor campaign performance and badly affects the return on investment (ROI). Mobile has become the primary device to access internet so you should have a mobile version of your website and marketing strategy keeping in mind the mobile users.
3) Images & videos –Promotion through only text content is not enough. When text is accompanied by imagery, infographics and videos, it casts a deep and lasting impression on the mind of the viewer. Infographics especially works better if you want to convey short messages with a symbolic image.Video Marketing is a new trend in Digital Marketing and many companies have started using it.
4) Extra Focus on SEO & Keywords– SEO is important for any business, but SEO alone can not win the battle. Companies are taking extra efforts in making website more search engine friendly rather than user friendly. They are stuffing keywords all over their website which is very irritating as per customer’s perspective and it also lowers the quality of the content. Keywords should be relevant and limited in numbers, It should come in naturally.
5) Poor Social Media Marketing Strategy – Social media is a massive platform for marketing, but companies fail to provide it as much attention as it needs. They treat it as a small part of their marketing strategy and fall short to capitalize on its wide reach and huge audience. Businesses should form a separate unit for social media marketing for maximum benefits.
By avoiding these five mistakes one can improve the performance of their marketing campaign. Digital Marketing can boost your sales, widen your customer base and make your brand stand out in the cut throat competition. But Marketing is an ever changing process so research and experiment is necessary.