Best ways of Brand Building

Brand Building is a process of creating faith of people in your brand by promoting its values such as quality, reliability and customer service. The promotion is done through various online & offline methods, such as ads on TV, Radio, Newspapers, Social Media Campaigns, Search engine marketing, and many more. Your brand is what people think and say about it. It may be positive or negative depending on quality of your product and services.

BrandBuilding

Apart from providing quality product and excellent customer service, you need to take some extra measures to remain ahead of competition. People often talk about Brand Building but they don’t know how to do it. In Today’s highly competitive world, where every company is doing marketing & promotion, it is difficult to create unique identity.Digital Marketing Agencies can help you a lot as they have expertise in this field. You can yourself try below given tips to gain some advantage.

The first step of the Brand Building ‘Customer Awareness’ can be easily achieved through promotion; People get the information that there is a company who deals in xyz products or services. But they will hesitate to trust you as you are new and have no awareness in the market. Promotion is a promise and promise raises expectation of customers. Therefore promises should be kept in every situation for good market reputation. For example if you are an antivirus brand and your product ad promises to eliminate virus from a PC then it should do so in reality.

Humanize your Brand – Man is a social creature and he is made of emotions, faith, beliefs, etc. If you can create a human persona and emotional bond with your customers, they will remain loyal with you and expand your customer base with word of mouth publicity. So your efforts should be on building long lasting relationship with customer rather than short term benefits. There are several ways to humanize a brand, you can replace interactive voice response (IVR) with a customer service representative, Engage with people on social media and make an emotional relationship.

Increase the visibility of your brand – Brand building is an ongoing process so you have to increase and maintain the visibility of your brand both online and offline. Social media marketing, SEO and email marketing are great ways to increase reach and visibility of your brand. Organizing and participating in to social events, making partnerships and providing services to big brands boost the reputation of your company.

Integrate you brand with a social cause – It has been seen that brands who support a social cause get overwhelming emotional response from people. They get permanent place in the heart and mind of people. Businesses can donate a portion of their profit to a nonprofit organization working for social welfare. As per a research 88% of people prefer to buy a product with social benefits and 84% of people do word of mouth publicity for these products.

To summarize brand is not just a logo, tag line or mission statement of a company, it is build by customers. So Always listen and respond to the people.  If you keep your customer satisfied, numbers will automatically increase

How to Create and Run a Facebook Ad Campaign

Everyone knows about Facebook. It does not only let you share your personal things but also helps businesses to promote their products and services.

It is the biggest social networking site with more than 1.35 billion monthly active users out of which 864 million people login daily on Facebook. 1.12 billion People use Facebook through mobile (Source Facebook stats 10/28/14). The above statistic shows how popular Facebook is? It can simply multiply the revenue of your business if used correctly.

To encash the popularity of Facebook you can use Facebook services to promote your business. Facebook ads allow you to reach to your target audience and get more leads for sales. It lets you advertise a page, website or any content on its site. I will provide you step by step guidance on how to use Facebook to promote your business.

Create ads – First log in to your Facebook account. Visit https://www.Facebook.com/advertising and click on “Create an ad” and follow the instructions. Choose the URL you want to promote, it can be a website or a page on Facebook any event or group.
• Then choose Facebook ads
• Go to destination tab and fill in the landing page you want to promote
• Choose an eye- catching title
• Create a compelling ad copy in the body
• Choose an attractive image to increase the click rate of your ad
• Preview you ad and make necessary changes as per your requirement

Specify your preference – This is the most important step. Select your target options. Your ad will be highly successful if it goes to relevant people. Choose the appropriate options such as country, demographic, etc.

Pricing and Scheduling – This is the last step select your payment mode and budget for your campaign. You can also set a bid by scrolling down to pricing section and click on “Set a different bid”.

You can select Pay per impression (CPP) or Pay per clicks (CFC), Generally Pay per clicks offers good value for the cost.
• Click on the preview to see your ad
• Now you can publish your ad

By using Facebook built in analytics you can review the performance of your ads. Create various ads and compare the performance of your ads by Ads Manager to decide which one is delivering the best results.

In this way you can easily create an ad to promote whatever stuff you want to. Keep a trace of how the ads are performing. Facebook’s built in analytics provides you detailed reports on the performance of your ads. You can always make changes in your ads for better results.

How to Create and Run a Facebook Ad Campaign
Everyone knows about Facebook. It does not only let you share your personal things but also helps businesses to promote their products and services.

It is the biggest social networking site with more than 1.35 billion monthly active users out of which 864 million people login daily on Facebook. 1.12 billion People use Facebook through mobile (Source Facebook stats 10/28/14). The above statistic shows how popular Facebook is? It can simply multiply the revenue of your business if used correctly.

To encash the popularity of Facebook you can use Facebook services to promote your business. Facebook ads allow you to reach to your target audience and get more leads for sales. It lets you advertise a page, website or any content on its site. I will provide you step by step guidance on how to use Facebook to promote your business.

Create ads – First log in to your Facebook account. Visit https://www.Facebook.com/advertising and click on “Create an ad” and follow the instructions. Choose the URL you want to promote, it can be a website or a page on Facebook any event or group.
• Then choose Facebook ads
• Go to destination tab and fill in the landing page you want to promote
• Choose an eye- catching title
• Create a compelling ad copy in the body
• Choose an attractive image to increase the click rate of your ad
• Preview you ad and make necessary changes as per your requirement

Specify your preference – This is the most important step. Select your target options. Your ad will be highly successful if it goes to relevant people. Choose the appropriate options such as country, demographic, etc.

Pricing and Scheduling – This is the last step select your payment mode and budget for your campaign. You can also set a bid by scrolling down to pricing section and click on “Set a different bid”.

You can select Pay per impression (CPP) or Pay per clicks (CFC), Generally Pay per clicks offers good value for the cost.
• Click on the preview to see your ad
• Now you can publish your ad

By using Facebook built in analytics you can review the performance of your ads. Create various ads and compare the performance of your ads by Ads Manager to decide which one is delivering the best results.

In this way you can easily create an ad to promote whatever stuff you want to. Keep a trace of how the ads are performing. Facebook’s built in analytics provides you detailed reports on the performance of your ads. You can always make changes in your ads for better results.

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