10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

Trends in digital marketing are ever-changing. However, here are some of the trends that will rule 2017.

1. Videos as a medium for ROI
2016 was the year of videos and this trend is going to continue in 2017 as well. Not only is it an engaging medium, but also leads to better return on investment. A recent study shows that about 85% of digital markets have seen positive return on investment by using the videos medium. Hence, it is time to keep on using it till saturation comes in or a new trend surpasses it.

Videos as a medium for ROI
2. Video as the only medium being thoroughly consumed
Not only do videos mean better return on investment, but it also ensures that the audience is engaged for a longer period of time – hence becoming the most consumed medium on the internet as per HubSpot. In order of preference – videos are followed by SM posts, news articles and research based articles.

Video as the only medium being thoroughly consumed
3. Making Content Management efficient
Content management has been taking the weight on its shoulder for a long time to ensure that it stays relevant. However, the time has come when accept the issues it has and take charge of the situation. The medium is still relevant across various industries – but digital marketers need to ensure their content process becomes efficient and drives engagement.

4. Who is creating more content – Inbound Marketers
Content can become boring, but can never go out of fashion – hence, whether no matter how many pieces of content is created – 1 or several it is important that marketers continue to do so in 2017 and till the methodology becomes redundant.

Who is creating more content - Inbound Marketers5. Social Media Is going nowhere
As a marketer, while all of us have made the efforts of trying something other than social media to distribute content; the truth is clear social media is ‘the’ most important medium to reach out to the target audience. Map the audience well and it is a win-win situation.

Social Media Is going nowhere6. Content still ensures demand
From the outside it might appear that content is dying a slow death; however, the truth is that content is alive and kicking it – whether in the form of blogs, online newsletters etc. content is still a valuable medium for marketers. This holds true for B2B and B2C companies alike.

Content still ensures demand7. SEO has been forgotten
SEO is not passe and that is important to note. What is essential is that best SEO practices are adhered to, ensuring content is best utilized and campaigns function.

SEO has been forgotten
8. Give content access to POCs
Sales personnel are always the first and last point of contact to close any sale. However, they are mostly the ones who never get any access to the content published in the digital world. Give them access to the world of digital content and marketers will see the difference in sales volume in no matter of time.

Give content access to POCs
9. Personalize Content wherever required
Marketers need to understand that B2B and B2C clients are different. B2B digital sales volume come from the website directly hence ensuring that unique content is embedded on the website to engage with the buyers is imperative. Means could be anything – method needs to be personalized.

Personalize Content wherever required10. Invest in Talent – especially for Content
Content is nowhere close to being dead. More and more companies across the globe are hiring content marketers to ensure the relevance of their product/ service is depicted in the right manner. Hence, investing in the right talent for content will only ensure that things move in the right direction.

Invest in Talent _ especially for Content

Most of the trends listed here are already known to all, however implementing them on a daily basis is the key to success.

How to use YouTube for Business

Have you ever promoted your business through videos? If not then you are losing on a big opportunity. Videos are more attractive and engaging than text and they cast lasting impression on the minds of viewers. One minute length video is equal to 1.8 million words as per researchers of Forrester. To understand the importance of video marketing let’s have a look on some amazing statistics.

Video Marketing

=> More than  hundred million people watch online videos daily

=> 90% of online shoppers find product videos helpful and take decision accordingly

=> YouTube is the major search engine in the world after Google

=> An average internet user consumes around 32 videos per month

=> 80% of internet users retain videos ads after watching it

=> YouTube gets 72 hours of videos every minutes and 4 billion view per day

If you can add some fun and humor along with information in your video, it can become popular on YouTube, Daily Motion, etc. Video content can widen you reach and increase the traffic of your website tremendously.

When used in Email Marketing it increases open rates by 5.6% and click through rate by 96%. As per SEO experts video contents improve the ranking of a site and they are easily searchable, usually comes before the text in search engines.

How to use videos in business

=> Launch and promote a new product or service with video content. A video Press Release is a good idea.

=> Provide a video demonstration on how to use them, it is also called video white paper

=> Encourage your fans & followers to give video testimonials and invite new customers to upload videos of products. Customer Testimonials are the best way to create faith in a brand

=> Similarly Success Stories videos are great way to build good brand image and loyal customers

=> Case Study videos are published to create brand awareness and familiarity with customers

=> Positive product reviews are helpful in increasing sales and revenue of the company

=> You can also use customer service videos to win the confidence of people

=> If your company conducts any event, it should be uploaded on the website of the company.

Video Marketing is gaining popularity rapidly, if would be more prevalent in coming years. Major social sites such as Facebook, Twitter, etc are encouraging video content so investing in video marketing will surely give you the reward.

 

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