The last couple of years have been phenomenal – digital has taken over traditional mediums of communication and reinventing itself every minute. As the article is being penned, there are digital marketers sitting in the ‘think room’ coining new trends that will help their product/ service reach out to their audience.
The last year saw trends taking the segment by storm – that said it wouldn’t be wrong to say that 2016 was the year of videos. That said, trends change in the digital marketing space change faster than we can imagine, so here we are listing down some of the trends that would enhance the digital marketing segment in 2017.
1. Voice-Driven SEO
Technology never ceases to amaze us – who would have thought that you could search anything available on the internet by just speaking to your phone. Google Home, Amazon’s Echo, Ios’S Siri etc are the who have made it possible. However, the trick here is that no digital marketer has thought about how to make this experience better for their brand. Hence, they need to play around the idea of voice driven search results and ensure that analytics that come early could be used to their benefit.
2. Overcoming Ad Blocking
Man over machine is the concept of ad-blocking – over 400 million users on their handsets and 200 million on their desktop have started using ad blocks. While this has been a major concern for digital marketers, this is the year when they have to work around this problem instead of considering it a roadblock. How, when and why would depend on the way an advertisers look at the issue.
3. Real-Time Social
Year 2016- Year of videos. Facebook launched the Facebook Live option which has put Facebook back on track with statistics like users watch live videos three times longer than the same videos when they aren’t live. 2017 is going to take it up from there and marketers just need to ensure that live streaming on social media could be used to their benefit.
4. Data Visualization
The attention span on a person on the internet is seconds, similarly trends on the internet also don’t last that long. Just 5 years back, the internet went crazy when infographics with illustrations and statistics was considered a visual delight. Circa 2017 – no one wants to see graphs and charts anymore – no matter how colourful they are. Digital Marketers, it is time to move further – tell your story in a more captivating manner. Therefore, in the year 2017 – Interactive data visualization is going to be a powerful tool for marketers.
5. Expiring Social Content
Expiry dates not only need to read at grocery stores, but in the world of digital marketing as well. While, we all love to hold on to things – this is quite contrasting to personal experiences of memories being showcased on Facebook. From a purely business point of view, not all content needs to preserved forever and ever. This thought has brought a new concept of exploding content – which expires after a period of 24 hours. While Snapchat thought way ahead of time about it, other platforms are also bringing about this change. It’s time to jump on the bandwagon and make the most of this concept.
These are just some of the indicative trends that will rule the world of digital marketing in 2017. Some might do well, some really well, but the point is in a fast paced world, change is the only constant.